List of Books

Money - it makes the world go round. We all secretly believe that it can make us happy. After all, wouldn't it be great to have enough of it so you don't need to worry? Enough to buy that dream house, car, or simply enough so you don't have to think about what you're spending? So how do the wealthy get rich? Is it luck? Or do they know something we don't? Yes they do, they know The Rules of Wealth. The rules of acquiring it. The rules of growing it. The rules of keeping it. And the rules of spending it. Richard Templar is back and this time he will make you richer. Forget practical “how to reduce your weekly outgoings”, forget “how to choose a mortgage”. In his inimitable, wry style, Templardelves deeper,revealing the simple, golden rules for creating and growing wealth.

There are lots of wrong ways to bring up your kids, but there are lots of right ones, too. There's no list of instructions you have to follow to the letter if you don't want your child to end up a loser. This book presents the principles to follow which you can adapt to suit you and your children. Beginning with the first rule “Relax” and continuing through 100 rules, this book presents a guide to everything a parent needs to know from toddling, school, boyfriends or girlfriends, through driving lessons and college. The book begins with a section that covers the most important rules, The Rules for Staying Sane. The rest of the sections cover the some of the big questions of parenting, including the Attitude Rules, the Discipline Rules, the Sibling Rules, the School Rules, the Teenage Rules, the Crisis Rules, all the way up to the Grown-up Rules.

Winning is a habit we need to cultivate by manoeuvring the thoughts responsible for our habits. Emphasizing particularly on sports, where competition is unavoidable, Winning Habits offers techniques and solutions from Indian and Western psychology, and yogic practices to deal with negative thoughts which create hindrances in the path to victory. Disciplining the thought processes through concentration-exercises like Bindu Trataka and Jyoti Trataka; strengthening the correct responses from memory, and a positive anticipation of the future through visualization; and yogic exercises like Pranayama for developing concentration and attention focus, Shavasana and Nyasa for relaxation and creation of energy reserves are some of the recommended remedies.

Financial modelling helps managers to make more informed decisions and, crucially, win corporate commitment for those decisions. The ability to construct useful financial models with speed and accuracy is becoming a key skill for all executives to master. Gives managers the tools to build better financial models - now a core skill, this will improve organisational learning through improved assessment of collective knowledge Enables managers to create better targetting when building a financial model - from forecasting and planning, to valuation and risk assessment, this is the definitive guide to building and manipulating financial models with confidence.

Customer Relationship Management examines the entire scope of this subject including strategy, organization, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as what should our business strategy be? and How do we translate CRM business strategy into marketing? This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence.

Is profit-making the only goal of a business? Should an unbridled market mechanism drive corporate enterprise? To what extent should corporations compensate for the manifest and hidden costs that are incurred by the society at large? These are some of the questions that have engaged specialist economists, business barons, corporate heads and management experts for decades. A consensus has emerged that corporate practices cannot bypass the fundamental demands of ethical behaviour, that administration and policies of governance have to be more transparent and publicly accountable, and that businesses must be sensitive to the community and environment within which they are established. This has led to the emergence of three key concepts of contemporary businesses, namely, business or corporate ethics, corporate governance, and corporate social responsibility.

From the moment we wake up, we are bombarded with information. With so little time to concentrate, our performance levels are far from what they should be. FOCUS: The Power of Targeted Thinking is set to change your world. Using revolutionary time management techniques, you'll find out how to supercharge your mind power and focus on what matters most – your goals, your achievements. Prepare to be amazed – and amazing. "Deciding where and how to put your energy, hour-by-hour, day-by-day, is the only road to success. Focus will help you find that road and, more importantly, stay on it."

Our world is witnessing a major change in communication patterns, with expanding social spheres, openness in communication and professionals working in multicultural environments. It is crucial, therefore, that India's workforce remains world-class, through re-training and continuous improvement, to remain competent, competitive and successful. To create and nurture successful professionals, the acquisition, cultivation and fine-tuning of soft skills are highly essential in the given business paradigm. The ACE of Soft Skills is a part of this educational process that produces top-notch professionals. Divided into three parts—Attitude, Communication and Etiquette—this unique book provides a broad-based coverage of what constitute soft skills. The foundations of soft skills lie in a strong attitude; this attitude gets manifested as communication, which gets further refined as etiquette. This book covers a wide range of topics—a gamut of nearly 40 essential soft skills—including personal accountability, listening skills, business proposals, and the role of small talk and humour at work. The numerous case studies, cartoons, figures, tables and quotations not only offer an insightful, practical and well-rounded perspective into soft skills, but also make reading a joyful experience.

Some people are simply great at their job. they glide effortlessly onwards and upwards through all the politics, the backstabbing, the system, and the nonsense that goes on. they always seem to say the right thing; do the right thing. they are mentioned in every conversation. Everybody likes them. They get promoted. they get pay rises. they get on with the boss. And somehow, they do all these things without being unpleasant, breaking much of a sweat or seeming to put in excess effort. And when they are offered another step up the corporate ladder or a fabulous new job, no-one is surprised – after all, they have ‘potential' written all over them. How do they do it? Do they know some secret we don't? Yes, they know the rules of work. These rules aren't about how to do your job, day-to-day (we assume you are pretty good at that already). the rules of work are about how you are seen to be doing it – brilliantly and efficiently of course. they are about how you appear to others – successful and confident of course. And they are about helping you to achieve the success you richly deserve.

The IPL extravaganza had transformed the world of cricket and captured the imaginations of cricket lovers like never before. Yet, after a mere three years, the innovation that had seemed to herald a new dawn in sport has degenerated into a series of accusations and counter-accusations, allegations of corruption, and never-ending controversies. What went wrong? And is it at all possible for the IPL to survive this debacle?The IPL Story documents how one journalist, Abhishek Dubey from IBN7, tracked the controversy from the very beginning. He uses interviews, the results of investigative research, intriguing background information on key players, and sneak peeks into the workings of sports journalism to provide an exciting account of one of cricket's historic moments. Thoughtful quotes by stalwarts in journalism and the cricketing fraternity add insight and useful pointers towards the direction cricket, and the IPL in particular, is likely to take in the years to come.

Exploring how to effectively communicate with the media, this text offers students a practical and concise guide to all aspects of media relations. Examining the media's pervasive presence and influence on business, this First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media.Using a practical and reader-friendly approach, this text also provides solid direction on public relations strategies such as writing press releases, creating press lists and planning news conferences.

A brief, professional, reader-friendly guide for improving professional cross-cultural communication skills.Help students communicate across cultures with Guide to Cross-Cultural Communication, a handy reference containing information on negotiations, business writing, and speaking with those from diverse cultural backgrounds. This text also includes business-related examples throughout.The second edition has been updated to cater the advances in technology and today's millennial generation.

For anyone who has to make presentations. A brief, professional, reader-friendly guide to creating effective presentations. Many people avoid giving presentations or simply suffer through them. Guide to Presentations, with its clear, concise, and practical information, helps readers understand how to prepare and practice in order to make presentations far less troubling.

Greater self-employment or entrepreneurship can put India on the road to rapid economic growth. With this idea as its underlying theme, this book examines what it takes to become a successful entrepreneur and explores the possibility of India emerging as an entrepreneurial nation. In the process, it delves into the history of entrepreneurship, examines the qualities required for it, presents the stories and experiences of many Indian inventors and entrepreneurs, and looks at opportunities that India can use to promote entrepreneurship. The author suggests that successful entrepreneurs are not people born with extraordinary qualities; they are people who are driven by an irresistible desire to convert their dreams into reality. He gives examples in this book that show how ordinary people, some even from modest backgrounds, have been able to achieve big successes through their vision, innovative ideas and the will to achieve. Stories of accomplishments of several inventors and entrepreneurs of all times and diverse backgrounds, complete with facts and figures, make the book interesting for general readers and of special value to young professionals as well as management students.

The hugely anticipated second edition of this bestselling title will show you the simple principles that will help you do less, be more – and live a better and happier kind of life.Some people seem to be just good at life. They glide effortlessly onwards and upwards, always seeming to know the right things to say and do, in every situation. Everybody likes them – they are great to work with and to live with. They are happy (for the most part) and they know how to roll with life's punches. They have time for everybody and always seem to know what's important (and how to deal with what's not).