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A Framework for Marketing Management, 4/e by Philip Kotler
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Advertising Management, 5/e by Rajeev Batra
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Advertising, 4/e by Frank Jefkins
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Advertising: Principles and Practice, 7/e by William D. Wells
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Business Market Management (B2B): Understanding, Creating, and Delivering Value, 3/e by James C. Anderson
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Business to Business Marketing, 1/e by Robert Vitale
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Case Studies in Marketing Management, 1/e by S. Ramesh Kumar
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Case Studies in Marketing, 1/e by Sidharth Balakrishna
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Case Studies in Marketing, 1/e by Kanwal Nayan Kapil
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Cases in Rural Marketing: An Integrated Approach, 1/e by C. S. G. Krishnamacharyulu
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Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context, 1/e by S. Ramesh Kumar
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Contemporary Direct & Interactive Marketing, 2/e by Lisa Spiller
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