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Management Research Methodology, 1/e    

Management Research Methodology, 1/e


 by

 K. N. Krishnaswamy, 

 Appa Iyer Sivakumar

and M. Mathirajan

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INR 499.00
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INR 445.00
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The subject of Management Research Methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtaining accurate data and complexities of data analysis. This book seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in a lucid and easily understandable way.
 
Features

  • Clear explanation of concepts and principles
  • Chapter objectives in each chapter
  • Practice questions and numerical problems in each chapter
  • Selected suggested readings for each chapter
  • Inclusion of special topics like creativity, soft system methodology, mathematical modelling and heuristics programming.
  • Glossary of key terms

 
Contents

Part A. Scientific Method in Management Research
  1. Scientific Method
  2. Overview of Research in Management
Part B. Research Problem
  1. Problem Solving
  2. Formulation of Research Problem
  3. Research Proposal
Part C. Research Design—Types of Research
  1. Experimental Research
  2. Ex Post Facto Research
  3. Modeling Research I
  4. Modeling Research II—Heuristics and Simulation
Part D. Research Design for Data Acquisition
  1. Measurement Design
  2. Sample Design
Part E. Acquisition and Preparation of Research Data
  1. Data Collection Procedures
  2. Data Preparation and Preliminary Data Analysis
Part F. Data Analysis and Reporting
  1. Hypothesis Testing—Univariate Analysis
  2. Bivariate Analysis and Hypothesis Testing
  3. Analysis of Experimental Data
  4. Multivariate Analysis of Data—Dependence Analysis
  5. Multivariate Analysis of Data II—Interdependence Analysis
  6. Report Writing

Book Details
Author(s):

ISBN

:

9788177585636

Pages

:

600

Imprint

:

Pearson Education

Binding

:

Paperback

© Year

:

2006

Weight

:

1.155 Kg

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