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Management Research Methodology: Integration of Principles, Methods and Techniques ( For Anna University), 1/e
by K. N. Krishnaswamy
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Management Research Methodology: Integration of Principles, Methods and Techniques adopts a balanced approach involving theory, applications and computations of research methodology for business students and entry-level managers. The text blends problem-solving techniques, creative aspects, mathematical modeling and quantitative approaches in a reader-friendly manner for enhanced understanding. Covering special topics like creativity, soft-system methodology, mathematical modeling and heuristics programming, this text serves as a handy reference for systematic research in production or operations, finance, marketing, and human resource management. Students studying management research, the social sciences, and industrial management will find this text a valuable guide to the subject.
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Features
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- Clear explanation of concepts and principles
- Numerous numerical problems and case illustrations
- Flow diagrammatic/schematic representation of many complex research issues
- Computer-based solutions of multivariate statistical problems
- Key terms with definitions highlighted in the margins for easy learning
- Questions and exercises, suggested readings and summaries at the end of each chapter
- Includes four university model question papers (with solutions for two of them)
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Contents
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About the Authors
Preface
Part A Scientific Method in Management Research
- Scientific Method
- Overview of Research in Management
Part B Research Problem
- Problem Solving
- Formulation of Research Problems
- Research Proposal
Part C Research Design—Types of Research
- Experimental Research
- Ex Post Facto Research
- Modelling Research I—Mathematical Modelling
- Modelling Research II—Heuristics and Simulation
Part D Research Design for Data Acquisition
- Measurement Design
- Sample Design
Part E Acquisition and Preparation of Research Data
- Data Collection Procedures
- Data Preparation and Preliminary Data Analysis
Part F Data Analysis and Reporting
- Hypothesis Testing—Univariate Analysis
- Bivariate Analysis and Hypothesis Testing
- Analysis of Experimental Data
- Multivariate Analysis of Data—Dependence Analysis
- Multivariate Analysis of Data II—Interdependence Analysis
- Report Writing
Appendix —Selected Statistical Tables
Model Question Papers
Solution to Model Question Paper-I
Solution to Model Question Paper-II
Available Online at www.pearsoned.co.in/KNKrishnaswamy
Appendix A1—System Concept
Appendix A2—Analysis of Covariance (ANCOVS)
Appendix A3—Some Research Findings on Creativity
Appendix A4—Some Further Group Problem-Solving Techniques
Appendix B—Sources of Information of Management and Social Sciences
Appendix C—Formulae for Hypothesis Testing
Bibliography
Glossary
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Book Details
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Author(s):
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ISBN
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9788131767771
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Pages
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548
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Imprint
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Pearson Education
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Binding
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Paperback
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© Year
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2012
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Weight
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0.975 Kg
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