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This book has been customized keeping in mind the specific requirements of the BE Semester V syllabus of the Gujarat Technological University. Compiled using ten bestselling textbooks to map exactly to the syllabus, Management II provides students with multifaceted and all-inclusive information—exactly what they need to excel in the exam. The highly readable style and real-life examples also from Indian organizations will allow students to become conversant with the latest trends in management.
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Features
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- Real-world examples to help understand management issues and contexts
- In-depth discussion on relevant topics
- Review questions to help with quick revision
- Summaries at the end of each chapter
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Contents
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- Introduction to Marketing Management
- Introduction to Financial Management
- Introduction to Production Management
- Introduction to Human Resource Management
- Introduction to Strategic Management
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Book Details
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Author(s):
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ISBN
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9788131756096
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Pages
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160
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Imprint
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Pearson Education
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Binding
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Paperback
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© Year
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2010
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Weight
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0.469 Kg
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