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Professional & Reference Trade Business Management and Organizational Behaviour

FT Guide to Strategy: How to create, pursue and deliver a winning strategy, 4/e

by Richard Koch

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Features

In the fourth edition of this easy-to-read and logically structured guide, Richard Koch leads you through each critical step in creating, delivering and understanding successful strategy. Suitable for both business unit strategy and corporate strategy, this book shows readers which questions to ask, how to go about answering them and what action to take as a result. With two separate A-Z sections on key strategic thinkers and on key strategic tools, techniques and models, this unbeatable handy reference gives the reader a thorough, straightforward grounding in strategy.

Contents

Guest Preface Foreword to the fourth edition Guest Preface Foreword to the fourth edition Introduction PART ONE: Business Unit Strategy PART TWO: Corporate Strategy PART THREE: Strategic Thinkers PART FOUR: Strategic Concepts, Tools And Techniques PART FIVE: Strategic Shifts In The Twenty-First Century