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For courses in Retailing, Introduction to Retailing, Retailing Principles, Retail Marketing, and Fashion Retailing.
The only retailing text that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author’s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel” industry.
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Features
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- A full exploration of the retail industry–
Includes coverage of the internet, catalogs, and home shopping networks.
- “Spotlights” of many industry giants.
- Shows students how actual retailers run their businesses.
- Pedagogical aids–
Includes case problems, review questions, and Internet-based activities.
- An exploration of new technology.
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Contents
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PART I: INTRODUCTION TO FASHION RETAILING
- An Introductory Analysis of On-Site Fashion Retailing
- The Emergence of Off-Site Fashion Retailing
- Organizational Structures
- The Fashion Consumer: Identification and Analysis
- Classification and Methodology of Retail Research
- Ethics and Social Responsibility
PART II: THE FASHION RETAILER’S ON-SITE ENVIRONMENTS
- Store Location
- Designing and Fixturing the Retail Environment
PART III: MANAGEMENT AND CONTROL FUNCTIONS
- Human Resources Management
- Merchandise Distribution and Loss Prevention
PART IV: MERCHANDISING FASHION PRODUCTS
- Planning and Execution the Purchase
- Purchasing in the Domestic and Off-Shore Markets
- The Retailing and Development of Private Labels and Brands
- Inventory Pricing
PART V: COMMUNICATION WITH AND SERVICING THE FASHION CLIENTELE
- Advertising and Promotion
- Visual Merchandising
- Servicing the Customers in On-Site and Off-Site Ventures
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Book Details
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Author
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ISBN
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9788131709498
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Pages
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430
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Imprint
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Pearson Education
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Binding
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Paperback
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With
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DVD
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© Year
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2007
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Weight
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0.908 Kg
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