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Higher Education Business and Economics Management and Organizational Behaviour

Entrepreneurship: Successfully Launching New Ventures, 3/e

by

Bruce R. Barringer

and R.Duane Ireland

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This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.

For undergraduate courses in Entrepreneurship and New Venture Creation.

Inspirational and informative–Entrepreneurship: Launching New Ventures introduces students to the process of entrepreneurial success.

There has never been a more invigorating and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Ventures–the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.

The third edition now includes opening profiles, student entrepreneurs' insights, updated features, new and updated cases, and updated references.


Features

Preaching the three P’s! Passion—A lack of belief and fire for a budding enterprise is the quickest route to failure. This text encourages the notion that having passion is step number one. Persistence—Turning a spark into a flame takes more than gusto; it also takes persistence. Barringer/Ireland explains to students that when roadblocks arise, and they will, using persistence to stay focused is a necessity. Planning—Entrepreneurial ventures struggle or fail when the original idea is flawed and/or poorly considered. To help students avoid possible business failure, this text places special emphasis on the carefully planned beginnings of the entrepreneurial process. Accesible Approach to Understanding the Entrepreneurial Process—This text is divided into four parts and fifteen chapters. Each of the four parts make up Barringer/Ireland's entrepreneurial process model, which helps students understand the entrepreneurial process: Part 1: The Decision to Become an Entrepreneur Part 2: Developing Successful Business Ideas Part 3: Moving from an Idea to an Entrepreneurial Firm Part 4: Managing and Growing an Entrepreneurial Firm

Contents

Part 1Decision to Become an Entrepreneur Introduction to Entrepreneurship Part 2Developing Successful Business Ideas Recognizing Opportunities and Generating Ideas Feasibility Analysis Writing a Business Plan Industry and Competitor Analysis Developing an Effective Business Model Part 3 Moving From an Idea to An Entrepreneurial Firm Preparing the Proper Ethical and Legal Foundation Assessing a New Venture’s Financial Strength and Viability Building a New Venture Team Getting Financing or Funding Part 4 Managing and Growing an Entrepreneurial Firm Unique Marketing Issues The Importance of Intellectual Property Preparing for and Evaluating the Challenges of Growth Strategies for Firm Growth Franchising

Book Details

Author(s): Bruce R. Barringer R.Duane Ireland
ISBN	:	9788131759301
Pages	:	608
Imprint	:	Pearson Education
Binding	:	Paperback
© Year	:	2011
Weight	:	1.081 Kg