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Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks—all from a managerial perspective that helps make EC relevant to majors and non-majors alike.
The new edition reflects the latest topics that have emerged in the EC field, including social computing and “Green IT”.
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Features
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- Real World Orientation: Extensive, vivid examples from large corporations, small businesses, industries, services, and government and nonprofit agencies from all over the world bring this text’s concepts to life
- Interdisciplinary Approach: Electronic Commerce understands and touches upon the major EC-related disciplines including accounting, finance, information systems, marketing, management, operations management, human resources management, and more.
- NEW! Coverage of Social Computing: With the recent emergence of Web 2.0, social computing technologies are now being adopted by companies everywhere
- NEW! Green IT: Since businesses are becoming more environmentally conscious, the concept of “Green IT and EC” is addressed thoroughly in this text
- Application Cases: In-chapter cases highlight real-world problems encountered by organizations as they develop and implement EC
- Integrated Systems: Electronic Commerce emphasizes systems that support enterprise and supply chain management, rather than highlight isolated Internet-based systems
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Contents
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Part 1: Introduction to E-Commerce and E-Marketplaces
- Overview of E-Commerce
- E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
- Retailing in E-Commerce: Products and Services
- Consumer Behavior, Market Research, and Advertising
Part 3: Business-to-Business E-Commerce
- B2B E-Commerce
- E-Supply Chains, Collaborative Commerce, and Corporate Portals
Part 4: Other E-Commerce Models and Applications
- Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce
- Mobile Computing and Commerce and Pervasive Computing
- The Web 2.0 Environment and Social Networks
Part 5: E-Commerce Support Services
- E-Commerce Fraud and Security
- E-Commerce Payment Systems
- Fulfilling E-Commerce Orders and Other E-Commerce Support Services
Part 6: E-Commerce Strategy and Implementation
- E-Commerce Strategy and Global E-Commerce
- Economics and Justification of E-Commerce
- Launching a Successful Online Business and E-Commerce Projects
- Regulatory, Ethical, and Compliance Issues in E-Commerce
Online Part 7: Auctions and Application Development
- Dynamic Trading: E-Auctions, Bartering, and Negotiations
- Building E-Commerce Applications and Infrastructure
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Book Details
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Author(s):
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ISBN
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9788131764442
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Pages
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968
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Imprint
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Pearson Education
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Binding
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Paperback
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© Year
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2012
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Weight
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1.520 Kg
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