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For courses in Consumer Behavior in Fashion and Interior Design; as well as similar courses offered in the departments of Sociology, Psychology, and Business.
In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. This book not only probes the psyche of the American consumer, but also attempts wherever possible to consider the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.
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Features
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- “Multicultural Dimensions” boxes—Provided in each chapter.
- “Marketing Opportunities” and “Marketing Pitfalls” boxes—Presented in each chapter.
- Marginal icons—Include relationship marketing icons, global marketing icons, Website icons, and Web case icons.
- Chapter opening vignettes.
- Review chapters.
- Overview of consumer research methods—Includes appendices on research and careers on the Website.
- Comprehensive sections—Includes materialism, consumer values, sexual orientation, beauty ideals, brand personality research, updated lifestyle trends, interactive communications and theory, mental accounting, electronic shopping, and more.
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Contents
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- INTRODUCTION.
- Introduction to Fashion Concepts, Theories and Consumer Behavior.
- Cultural Influences on Consumer Behavior.
- Creation and Diffusion of Fashion and Consumer Culture.
- CONSUMER CHARACTERISTICS AND FASHION IMPLICATIONS.
- Individual Consumer Dynamics: Motivations and Values.
- Individual Consumer Dynamics: The Self.
- Demographic Subcultures: Age, Race, and Ethnicity.
- Demographic Subcultures: Income and Social Class.
- Psychographics: Personality, Attitudes, and Lifestyle.
- Consumer Perceptions.
- FASHION COMMUNICATION AND DECISION MAKING.
- Fashion Communication.
- Individual and Household Decision Making.
- Group Influence and Fashion Opinion Leadership.
- Buying and Disposing.
- ETHICS AND CONSUMER PROTECTION.
- Ethics, Social Responsibility, and Environmental Issues.
- The Role of Government and Business in Consumer Protection.
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Book Details
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Author(s):
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ISBN
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9788177580327
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Pages
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560
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Imprint
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Pearson Education
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Binding
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Paperback
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© Year
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2004
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Weight
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0.888 Kg
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