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Cases in Hospitality and Tourism Management, 1/e
by Robert M. O' Halloran
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INR
425.00
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Students making an introduction to the hospitality and tourism field will benefit from the experienced educators and ex-industry employers who created the cases compiled in this unique text. The virtual exposure found in its case study experiences will enhance student curriculum and careers
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Features
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- 23 interesting cases-Offer class discussion opportunities based on real-life scenarios with possible outcomes.
- A wide variety of cases-In the businesses of foodservice; lodging; resort and club management; and tourism.
- The virtual exposure found in its case study experiences will enhance student curriculum and careers.
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Contents
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Cases in Food Service Management
- Menu Extensions in a Fast Food Operation
- The Waitress with a Nose Ring
- Menu changes resulting from food delivery shortages
- The Case of the Excessively Busy Line Co.
- The Redesign of a School Cafeteria
- The Employee Whose Personal Habits Defy Sanitation Guidelines
- Marketing Ingenuity & Product Development
- Vending Opportunities
- The Buses are coming
- Rebidding the Contract
Cases In Lodging
- Leadership Expectations
- Labor Productivity - a Hotel Case Study
- Partnership Marketing
- Hotel Recruitment in a Rural Environment
- Franchise Services Evaluation
- The Madison Hotel in Memphis
Cases in Resort & Club Management
- A Fresh Start at the Rainbow Golf Resort
- Blue Thistle Country Club
- Work Morale and Motivation
Cases in Tourism
- The Adirondacks: Human & Nature Tourism Partnership
- Developing Jordanian Tourism Products and Services
- Mount Evans Scenic Byway: Is It Being Loved to Death?
- Border Tourism Synergies in the North Country
Cases by Business Type
- Food Service
- Lodging
- Resort & Club Management
- Tourism
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Book Details
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Author(s):
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Robert M. O' Halloran
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Ken Jarvis
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Amy M. Allen-Chabot
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ISBN
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9788131721063
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Pages
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128
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Imprint
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Pearson Education
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Binding
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Paperback
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© Year
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2008
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Weight
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0.186 Kg
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