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Through handpicked cases from a variety of areas and business houses, this book illustrates how strategic management can be used to achieve better operational performance and strengthen their services by aligning business goals with performance measures.
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Features
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- Twelve cases, carefully chosen and developed to illustrate the key issues of strategic management
- Cases drawn from different sectors like agriculture, insurance, retail, to name a few
- Discussion questions at the end of each case to make it more interactive.
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Contents
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- Case Study on RMRB International: Strategic Direction for a Research Organization
- Case Study on Merger and Acquisition: Coromandel Fertilizers Limited
- Case Study on Tata Chemicals Limited: Growth with Responsibility
- Case Study on Monsanto: Customized Global Marketing Strategy in India
- Case Study on DCM Shriram Consolidated Ltd: An Early Adopter of MIS
- Case Study on the Hub and Spoke Model of HDFC Bank for Agriculture and Microfinance Business
- Case Study on ICICI Lombard
- Case Study on Reliance Life Insurance: Use of Information System as a Strategic Management Tool
- Case Study on Pantaloons: Value for Money
- Case Study on RPG: From Regional to International Music
- Case Study on Tata Sky: Strategic Advantage Through Technology
- Case Study on ICICI Bank: Leadership in Retail Banking Through Technology Adoption
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Book Details
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Author
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ISBN
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9788131759844
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Pages
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248
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Imprint
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Pearson Education
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Binding
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Paperback
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© Year
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2011
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Weight
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0.308 Kg
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