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Business Organization and Management: Text and Cases, 1/e    

Business Organization and Management: Text and Cases, 1/e


 by

 Vijay Kumar Kaul

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Managers are people who steer organizations towards meeting their objectives effectively and efficiently. Modern-day managers need to understand contemporary issues in management to achieve these objectives. Spread over nine parts, this book addresses these issues in simple and student-friendly language, and explains concepts through rich diagrams and examples.
 
Features

·         Business Insight boxes at the beginning and end of chapters for better understanding of concepts

·         Boxed items featuring interesting themes focusing on entrepreneurial challenges, global business implications, ethical and social considerations

·         A case study in each of the thirty six chapters

·         Large number of case examples from Indian companies such as Reliance Industries, Tata Motors, Genpact, ICICI Bank, Infosys, State Bank of India, Hero Honda, Tata Steel, etc.

 
Contents

Part I – Understanding the Environment of Business
1: Introducing Business and Economy
2: Dynamics of Business Environment -Globalization, Liberalization and Privatization
3: Global Business and Multinational Corporations - Rise of Multinational Corporations from Emerging Markets
4: The Business, Society and Ethics
 
Part II – Entrepreneurial Opportunities in Business
 5: Entrepreneurship and Innovation
 6: Small Business and Franchising
 7: Outsourcing: BPO and KPO
 8: Information Revolution: Emergence of e-Commerce and e-Business
 
Part III – Setting Up Operations
9: Setting up and Managing Business
10: Deciding Business Ownership Pattern, Size and Location
11: Operations: Designing and Producing Quality Products and Services
 
Part IV – Marketing
12: Understanding Consumer and Building Relationship
13: Creating and Pricing Products
14: Promotion of products and Services
15: Physical Distribution, Wholesaling, and Retailing 
 
Part V – Money, Finance and Investment
16: Money, Finance and Financial Institutions
17: Financial Management
18: Securities Markets, Personal Finance and Investing Opportunities
19: Risk and Insurance
 
Part VI – Human Resources
20: Human Resource Management and Labour Relations
21: Talent Management- Attracting and Retaining Human Resources
 
Part VII – Management Process, Planning and Organizing
22: Understanding Management Process
23: Evolution of Management Thinking
24: Planning
25: Strategic Management: Planning and Growth Strategies
26: Decision Making Process and Creative Problem Solving
27: Organization Structure and Design: Creating Flexible Organization
 
Part VIII – Directing and Controlling
28: Motivating Employees
29: Leadership: Vision to Transformation
30: Communications and Negotiation
31: Managerial Control and Techniques
 
Part IX – Managing For Future
32: Contemporary Management Thinking
33: Strategic Change-Managing Change and Renewal
34: Knowledge Management and Learning Organizations
35: Managing Diversity and Culture
36: Corporate Governance

Book Details

Author

:

ISBN

:

9788131754498

Pages

:

720

Imprint

:

Pearson Education

Binding

:

Paperback

© Year

:

2012

Weight

:

0.866 Kg

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