Pravin Durai is Associate Professor, Department of Commerce at St. Joseph’s College (autonomous), Tiruchirappalli. He is also a visiting faculty at the Tiruchirappalli branch of Southern India Regional Council of Institute of Chartered Accountants of India (ICAI) and St. Joseph’s Institute of Management, Tiruchirappalli. He is a member of the board of studies for M. Com. Courses at the Bharathidasan University. He is also a member of the one-man commission of the Bharathidasan University for granting recognition to M.Phil and PhD programmes of its affiliated colleges. He is the coordinator of the Micro Quality Assurance Cell (MQAC) at St. Joseph’s College, Tiruchirapalli. Dr Durai has received master’s degrees in commerce and business administration as well as a Ph.D in organizational behaviour. He has more than twenty years of teaching and research experience and has published many articles in reputed journals. He has produced three doctorates and over 25 M.Phil Graduates. He has successfully completed a UGC sponsored research project on the problems of Handloom Weavers in Tamil Nadu.